![]() ![]() ![]() The essays in this volume track some of the shifts that have occurred, with a sensitive eye to how these changes have implicated social and cultural life in contemporary India: its large canvas encapsulates topics ranging from food culture and cyber culture to print culture and fashion, in addition to film and television. These developments have had profound consequences for the lives and aspirations of many Indians, particularly those residing in urban areas. ![]() For over two decades, Indian popular culture has undergone rapid and decisive changes resulting from the liberalisation of the economy and the influx of transnational media. It is bound to attract the attention of both academics and general readers.' Ashis Nandy ICSSR National Fellow Centre for the Developing Societies, India 'This edited collection presents some of the most exciting interdisciplinary scholarship on popular culture in contemporary India. His new effort and that of his co-editor Wimal Dissanayake are an imposing effort to combine scholarship with new perspectives on the changing landscape of the popular modes of self-expression in the region. Samuel Shirley and Edna Holt Marston Endowed Professor, University of Texas at El Paso 'Over the last two decades, Moti Gokulsing has been tireless in his efforts to widen the understanding of popular media in South Asia, particularly Indian cinema, in the global academe. The success of the Indian experiment in nation building and on the social and economic empowerment of a billion people is vital for the future of mankind in the twenty first century.' Manmohan Singh Prime Minister of India Source: India, the Next Decade edited by Manmohan Malhoutra (2007) Routledge 'This riveting collection of essays on popular culture in a globalized India represents a rich tapestry of colors, patterns, and textures, woven by a team of expert weavers.' Arvind Singhal, Ph.D. We already are the world’s largest multicultural, multi religious, multiethnic, multi linguistic democracy. 'By the end of the next decade we will be the world’s largest nation. ![]()
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